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Anthony Gonzales, MBAChief Executive Officer
Bob Merriman, MBAChief Operations Officer
Mark Farber, MD PhDChief Medical Officer
Anthony's BioAnthony is a veteran in the start-up community. His face is marred with the dust, sweat, and hardship of building and operating various entities. His unique skill set has been battle hardened in the trenches of entrepreneurship. For he knows there is no effort without error and shortcoming; so he demonstrates great enthusiasm, great devotion, and spends himself in a worthy cause. At his best he knows, in the end, the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.
Anthony's EducationAnthony hold’s a Bachelor Science in Management Entrepreneurship from Arizona State university. Additionally, he obtained his M.B.A in supply chain and logistics from ASU as well. He is currently enrolled at John Hopkins University as he obtains a Master of Science in Biotechnology
Bob's BioBob is FIT’s resident voice of reason, analytical thinker, and nag. A second degree black belt in Brazilian Jiu Jitsu, Bob is a life long athlete who manages his ADD/OCD through exhaustive exercise. While always passionate about sports, recent discoveries in the scientific community, coupled with fatherhood, fueled Bob’s passion for wanting to keep athletes safer without fundamentally altering the sports themselves. With his own athletic prime in the rear view, Bob looks forward to living vicariously through the sporting exploits of his amazing kids Lincoln and Kylie (FIT’s co-Chief Cuteness Officers). A lifelong Philadelphia Eagles fan, Bob refuses to answer the question of what he’d rather see: Success for FIT or an Eagles Super Bowl win. “Can’t I have both?” – Bob
Bob's EducationBA, Arizona State University
MBA, Arizona State University
Mark Farber, MD PhDChief Medical Officer
Mark's BioDr. Mark Farber is a pioneer physician scientist with a long track record of success in translational science and biomedical engineering. He has 20 years of experience in biomedical research and has succeeded at many prestigious institutions around the country including the NIH, Harvard Medical School and Brown University among others. His enthusiasm, tireless efforts and attention to detail coupled with his dynamic interests in research have resulted in multiple publications at high impact journals and grants in the fields of immunology, oncology, biomaterials, optical imaging, neuroscience, stem cells and tissue engineering. Dr. Farber is also a practicing physician at Cedars and brings his expertise in engineering, science, and medicine to help biotech startups develop and test their biomedical devices in a way that maximizes their chance for wide adoption by the medical community and medical insurance companies.
Mark's EducationDr. Farber holds a Bachelors of Science in Chemical Engineering from Brown University in addition to a Masters of Science in Engineering from Brown University. Additionally, he completed an MD/PhD program at SUNY Downstate Medical Center, where he helped develop a new imaging technology from bench to bedside including developing the device and software, obtaining grants, testing the device with several animal models and helping develop the device to optimize heart/lung machine settings during heart bypass operations. Dr. Farber completed his residency in internal medicine at University of South Florida and is currently a hospitalist physician and director of research and development with the Stanford Hospitalist Medical Group at Cedars Sinai in Los Angeles.
Susie MerrimanDirector of Operations
Susie's BioAlong with serving as the Director of Operations, Susie is a full time wife to the very handsome Bob Merriman and a full time mother to the adorable FIT mascots, Lincoln and Kylie. In her spare time, Susie enjoys working as a Physical Therapist in a very busy outpatient sports and orthopedic clinic. Susie is a former competitive cheerleader, a physical fitness enthusiast, and a little league coach. Through her professional, athletic and coaching careers, Susie has seen the effects that undiagnosed head injuries can have on young athletes and looks forward to seeing the FITGuard aid in keeping these athletes safer, while playing the sports they love!
Susie's EducationSusie holds a degree in Exercise Science as well as Physical Therapy from Wichita State University. She is a member of the American Physical Therapy Association and has obtained clinical specialist certification – Orthopedic Certified Specialist – through the American Board of Physical Therapy Specialties.
David DotanExecutive Director
David's BioDirector of Canada at Force Impact Technologies, has a strong pedigree in the business of sports. Previously the CEO of Athliesure brand Potential Apparel, David has sponsored over 28 athletes from the NHL to Nascar. During his time as CEO, David launched an annual NHL Charity Golf Tournament – Whistler Invitational – at the Fairmont Chatue benefiting partnered charity Make-A-Wish Foundation. Additionally, David serves as Portfolio Manager of Algorithmic Trading for xMachina Capital, a Wall Street Quantitative Fund.
Kelly ChuChief Technology Officer
Chris CooperSr. Hardware Lead
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