Force Impact Technologies L.L.C was established in 2013 and is located in Los Angeles, California as well as Tempe, Arizona. The company was founded by Anthony Gonzales and Bob Merriman.
Our company integrates technology into sporting equipment to increase detection of potential injuries. The FIT full-motion systems solution, will help promote concussion awareness to youth athletes around the world. We focus on amateur athletes between the ages of 12-25 in any sport, hobby, and activity in which there is any risk for a potential head injury.
Everything we do, we do because we believe in improving sports. We believe in making sports safer for everyone. Therefore, we strive to improve the quality of athletes lives by integrating technology and sports.
MBA, Arizona State University
Mark Farber, MD PhD
Howard Goldberg, PhD
Alan Crunkleton, MD, PhD
a serial entrepreneur with over 25 years experience building companies from concept through commercialization, establishing regulatory approvals, reimbursement channels, global distribution and IP portfolios. Alan has served as CEO of companies ranging from startup to turnaround in heart valve therapy, interventional radiology, preclinical imaging and cryogenic refrigeration for MRI.
Ryan Berger is the Director of Business Development at Zynx Health, part of the Hearst Health Network. He is responsible for identifying and developing new partnerships to deliver vital information. Prior to Hearst, Ryan held leadership roles in Operations at Kaiser Permanente, Sales and Marketing at Amgen, and Manufacturing at Intel.
Burch Creative Capital
Burch Creative Capital’s, brand portfolio includes the recent introductions of E.D. by Ellen DeGeneres, Poppin and TRADEMARK to a list of established brands previously embraced by Christopher including the Faena Hotel + Universe, Jawbone, Next Jump, Powermat, Tory Burch and Voss Water.
Kim is currently the CEO of Amobee, a global marketing technology company, serving the world’s leading brands and agencies across North America, Europe, Middle East, Asia and Australia. Amobee ‘s recent acquisition of Turn for $310 Million underscores the company’s commitment to become a global digital marketing leader. In 2016, Amobee was named one of Fortune’s “Top 10 Workplaces in Advertising & Marketing” and listed as one of Fortune’s 100 Best Medium-Sized Workplaces.
Prior to Amobee, Kim was the CEO of Adconion Direct, which was acquired by Amobee, a subsidiary of Singapore Telecommunications, for $235 million in 2014. Prior to Adconion, Kim was the CEO and founder of Frontline Direct, a leading digital marketing company which she self-funded and grew to over $100 million in annual revenue. Frontline Direct was acquired in February 2008 by Adconion Media Group.
Kim’s achievements as a CEO and entrepreneur have been widely recognized including being named one of AdAge’s 2017 “Marketing Technology Trailblazers,” one of Business Insiders “Most Powerful Women in Mobile Advertising,” honored as American Business Association’s “Women of the Year 2015,” and in 2013 earned the Ernst & Young “Entrepreneur of the Year” award. Kim has also been profiled in CNN Money, The New York Times, Forbes and The Huffington Post.
A great believer in paying it forward, Kim loves to help young entrepreneurs achieve success and is an early stage investor in over 70 start-ups, 12 of which have successfully been acquired by some of the largest Fortune 500 companies.
Make In LA
Make In LA, Los Angles first hardware-accelerator: “Our resource-concentrated facilities enable rapid prototyping, product development, and mass manufacturing. Make in LA provides you with ample space and all the necessary equipment to take your concept to market and help scale your business.”
With Brinc, founders get access to resources in Hong Kong and the Pearl River Delta with a proven approach that de-risks and accelerates the product development process. We know that speed matters when it comes to hardware so we built a platform for founders to get it right the first time.
The result is that Brinc startups get the best of both worlds: manufacturing in the PRD, access to global markets, all while having a team based in Hong Kong.
Why We Started This Company
As a former collegiate Rugby participant, Anthony is very familiar with the potential for concussions in sports. During a game in 2011, Anthony was involved in a multiple player collision that left him unable to recall where he was or what position he had been playing. Undeterred, Anthony attempted to resume play just minutes later. Thankfully, a teammate who was a trained EMT and pre-med student recognized the signs that Anthony may have suffered a concussion. His teammate recommended that he remain out of the game until further examination. Had this observation and recommendation been overlooked, Anthony could have continued playing, leaving him vulnerable to long term brain injury. Overlooking the potential for concussion is a common occurrence in organized sports, and our company’s motivation is to address this problem. The solution is the FITGuard, a mouthpiece designed to detect the force of an impact and indicate the probability of a concussion.
What Sets Us Apart
The FIT Platform was developed by industry leading manufacturers, uses components of only the highest standard, and has been developed by exceptional engineers. Our FITGuard device displays an instant visual indication of detected force using high-luminosity LED’s. This innovative indication mechanism significantly increases the likelihood of early detection of concussion risk and the overall safety of athletes around the globe. The data used to develop the product software is supported by some of the most well-respected clinical researchers and is documented in dozens of scholarly journals.
Our Keys To Success
Our sensor technology is embedded into a mouthguard that improves the safety of all athletes, in sports both with and without helmets. The FITGuard successfully delivers indications of cranial force by use of the most accurate indication mechanisms on the market. Our product uses both an accelerometer (linear) and a gyroscope (angular) to measure acceleration caused by force. These mechanisms have been clinically proven to offer the most accurate indications of concussion potential. In addition to the innovative technology used in the development of the FITGuard, our goal is to produce a product affordable for the mass market of youth athletes, thus allowing sports to be safer for everyone.
Please visit our press page to see the latest news stories related to our company. www.fitguard.me/press